Will Paper 1 (Huang 2014) replicate?

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Primary study outcome: 180 participants from the United States and Hong Kong participated. Participants were presented with a blank map of a fictional city and were randomly assigned to indicate on the map where either a high-SES or low-SES person might live. US participants expected the high-SES person to live further north (M = +0.98, SD = 1.85) than the low-SES person (M = -0.69, SD = 2.19), t(78) = 3.69, p < .001, d = .83, 95% CI [.37, 1.30]. Conversely, HK participants expected the low-SES person to live further north (M = +0.63, SD = 2.75) than the high-SES person (M = -0.92, SD = 2.47), t(98) = - 2.95, p = .004, d = -.59, 95% CI [-.99, -.19]. The authors explained that wealth in Hong Kong is concentrated in the south of the city, and wealth in cities in the United States is more commonly concentrated in the north of the city. As a consequence, cultures differ in their assumptions of wealth concentration in fictional cities.
Reference date: Sept. 26, 2019, 24:00 EDT

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Huang (2014)

Abstract

The Conceptual Metaphor Theory (e.g., Lakoff & Johnson) suggests that people represent abstract concepts in terms of concrete concepts via metaphoric association. Participants in the United States (US) showed that cardinal direction (north/south) is metaphorically associated with valence (positive/negative), as reflected by their estimate for where a person with high or low socioeconomic status (SES) lives in a fictional city or their own living preference (Meier, Moller, Chen, & Riemer-Peltz, ).

The present study tested whether the cardinal direction–valence metaphoric association could be moderated by cultural differences. Although US participants believed that high-SES and low-SES individuals were more likely to live in the northern and southern part of the city, respectively, the reverse was so for Hong Kong (HK) participants (Study 1). When asked where they themselves would like to live, HK participants preferred to live in a southern area, whereas US participants showed no preference (Studies 2 and 3). These findings demonstrate cultural differences in metaphoric associations between cardinal direction and valence for HK and US participants.

(Copyright © 2014 John Wiley & Sons, Ltd.)

Primary study outcome

180 participants from the United States and Hong Kong participated. Participants were presented with a blank map of a fictional city and were randomly assigned to indicate on the map where either a high-SES or low-SES person might live.

  • US participants expected the high-SES person to live further north (M = +0.98, SD = 1.85) than the low-SES person (M = -0.69, SD = 2.19), t(78) = 3.69, p < .001, d = .83, 95% CI [.37, 1.30].
  • Conversely, HK participants expected the low-SES person to live further north (M = +0.63, SD = 2.75) than the high-SES person (M = -0.92, SD = 2.47), t(98) = - 2.95, p = .004, d = -.59, 95% CI [-.99, -.19].

The authors explained that wealth in Hong Kong is concentrated in the south of the city, and wealth in cities in the United States is more commonly concentrated in the north of the city. As a consequence, cultures differ in their assumptions of wealth concentration in fictional cities.

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