Which of these brands of shampoo will have experienced the most growth in usage between December 2012 & December 2013?
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§ Judgement rule
This question relates to the Kantar shampoo study. Compare the usage recorded in the 2013 study to the usage recorded in the 2012 study and predict which shampoo brand will have experienced the most growth in usage over the last year.
The growth measurement will be based on the absolute increase in market share for any one brand and not percent increase of share for anyone brand.
Reference date:
Dec. 16, 2013, 24:00 GMT
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