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GMI UK Shampoo market study

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Background

Global Market Insite (GMI), the market research firm, regularly studies UK consumer attitudes to shampoos. The current poll will be conducted between 13th – 19th December 2013. A similar poll was conducted in December 2012, the next one is envisaged for December 2014.

Each poll is based on an online panel of 350 nationally representative UK respondents sourced from Global Test Market https://www.globaltestmarket.com/.

The prediction questions assigned to this topic all relate to this study design.