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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Please check if any final result proposed here has really happened. Is there a reliable source for this information? Is the proposed cut-off date before the time when the final result became certain beyond reasonable doubt? Did the trader proposing the final result refrain from cheating with quick last trades? If these checks are positive, please vote "Yes" for settlement else "No".
§ Judgement rule
This question relates to the GMI UK shampoo market study of December 2013 (also see "Topic" below).
Reference date: Jan. 8, 2014, 24:00 GMT
  • GMI UK Ltd, Market Research
    Proposed result 4 accepted on 2014/08/29 01:36:40

    Proposed result:
    The smell
    Trading cut-off:
    2014/01/08 04:00:00
    As Jon Puleston, VP Innovation of GMI, said below in January, smell was the main reason that respondents mentioned in the GMI 2013 UK shampoo study. ...more
    • Antonio de Marco

      the smell is one reason but i'm not sure is the only reason

      ...more
    • GMI UK Ltd, Market Research

      Rest assured: The question asks for the "most" often-mentioned reason, so there can be only one. And in our 2013 survey, this was "The Smell".

      ...more
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