GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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How will the final result of the question be determined?

This question relates to the GMI UK shampoo market study of December 2013 (also see "Topic" below).
Reference date: Jan. 8, 2014, 24:00 GMT

Answer options

Widget Price
 The smell
77.49 %
 The design of the packaging
9.84 %
 An offer
5.09 %
 Another reason not listed here
2.95 %
 Advertising
2.56 %
 A recommendation
2.04 %

Price trend

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This question is related to the Shampoo market study UK (GMI)

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Reasons and arguments Analyze

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