Which of these brands of shampoo will have the highest user satisfaction in the 2013 study?

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§ Judgement rule

How will the final result of the question be determined?

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This question relates to the UK shampoo study of December 2013 by GMI (see "Topics"). Panelists are asked to rank their satisfaction with each brand they used in terms of meeting their personal needs for a shampoo.
Reference date: Jan. 8, 2014, 24:00 GMT

Answer options

Widget Price
● L'Oreal
26.43 %
● Another brand not on this list
25.33 %
● Aussie
24.87 %
● Herbal Essences
9.53 %
● Dove
6.80 %
● Garnier
5.14 %
● Alberto Balsam
1.86 %

Price trend

Transactions
  1. Study the background information carefully.
  2. Read the background information carefully, before proceeding.

Wiki article

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Background

This question is related to the Shampoo market study UK (GMI). You have to predict the outcome of the 2013 study, i.e. irrespective of what your favourite shampoo is.

The GMI survey covers the following brands: Head & Shoulders, Herbal Essences, L'Oreal, Tresemme, Pantene, Dove, Timotei, Alberto Balsam, Aussie, Garnier, V05, Wash & Go, Johnsons & Johnsons, Supermarket brands, John Frieda, Charles Worthington, Vosene, Andrew Barton.

In the 2012 survey, users reported the highest satisfaction with the following brands: Alberto Balsam, Aussie, Dove, Garnier, Herbal Essences, L'Oreal.

Instructions

Click "Enter own prediction" (above) to participate and start "trading" answer options.

The answer options for this prediction question only list the 6 brands with the highest levels of satisfaction recorded in the 2012 survey. If you believe that a different brand of the survey will have the highest user satisfaction this year, please invest your Credits in the answer option called "Another brand not on this list".

You can invest up to 10,000 Credits in a single question, over all answer options.

A hint: If you mention that brand and your reasoning in the discussion section, other traders can consider your prediction and adjust their trades accordingly. The price changes will show you their reaction.

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After placing your trades and sharing your reasons in the discussion section below, please feel free to participate in other sponsored questions of the Shampoo market study UK (GMI).

Topics

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Reasons and arguments Analyze

USD 80
Total prize money
Top 5 participants (Ranking) Credits
1. Florian Harth 60,537.47
2. Wilf Frith 46,417.30
3. Benedikt Breinbauer 33,838.56
4. Martin Rix 19,621.34
5. Linda Bills 16,949.55
Question owner:
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