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What price will the base model Google Glass retail for in USD?

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§ Judgement rule

How will the final result of the question be determined?

At the time of the announcement of retail availability, the price (USD) of the lowest tier model available in the US will be used.
Reference date Dec. 31, 2013, 23:59 PST

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Price trend

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Analysis wiki

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Background

Wikipedia article: Google Glass

Analysis

We could look at the future price on a cost-plus basis for similar hardware gadgets. However, that model is best for non-differentiated hardware. Given the device's uniqueness, we also need to look into strategic pricing and into value pricing.

Cost-plus basis

Google expects the device to go into mass market production by the end of 2013 with a retail price of under $1500. [1] According to Jason Tsai, researcher at Topology Research Institute, Google Glass could retail for $299, in consideration of the cost of its display sourced from Himay Inc at an estimated $30 - $ 35. [3]

CC image courtesy of Miguel Ángel Uriondo, on Flickr.

This opinion was criticized by Andrew Grush of Android Authority who predicts a price range of $450 to $800, arguing that the hardware cost is but a part of Google Glass's cost structure, including R&D. [4] Kevin Tofel of GigaOM supports Tsai's prediction, comparing Glass's hardware cost to a $199 Motorola MotoActv smart watch with similar components. [5]

Strategic pricing

At the time of Google's IPO, Larry Page and Sergey Brin chose a lower IPO price to ensure the attractiveness of the issue. Given the importance of a successful launch of a highly visible new product, they could repeat this strategy with a basse version of Google Glass. Profitability could still be substantial, through the benefits of the learning curve and through appropriate premium model differentiation.

Value pricing

Google Glass might serve new purposes of higher utility for users or certain user groups, thus allowing a premium price. (Which are the high-value applications?)

  1. Google publishes new Glass 'how to' video - PC World Australia, 1 May, 2013
  2. Google Glass Videos - Google YouTube Channel
  3. Google Glass likely to be priced at US$299: researcher - The China Post, August 8 2013
  4. Google Glass for just $299? - Android Authority, 12 August 2013
  5. Why Google Glass costs $1,500 now and will likely be around $299 later - GigaOM, 8 August 2013

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  • Emily Hy
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    $500 - $999

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  • Antonio de Marco
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    in any case will be expensive

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  • ruksana begum
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    $500 - $ 750

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  • rianto mr
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    i think $249 is the maximum ideal price from google. So everyone can buy this gadget.

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  • Tomasz Chraniuk
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    Considering the price of components and other factors, the price will probalby be somewhere between $500 and $749.

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  • Sabyasachi Roy
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    I believe Google will go for a market skimming pricing method given the fact that they have to cover up on R&D expenses and look for customers who are willing to spend a tad more than casual consumers. Google will initially have a niche marketing strategy as far as I can guess.

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  • Shiju John
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    $500 to $749 USD

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  • Mrudul Patel
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    500-749$=27000-42000 Rs.
    This price seems to be more than accurate to draw more buyers and also suitably priced for other countries(like India).
    This range is just perfect for just an amazing product.

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  • Bin Wu
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    I,as a common person, expect the base model Google Glass to retail somewhere between $500 & $749

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  • Hollius Noviano Mintardi
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    $249 is the maximum ideal price from google. So everyone can buy this gadget.

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  • Linda Jones
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    I expect the base model Google Glass to retail somewhere between $500 & $749 and as the new gadget gains in popularity the price will start to drop.

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  • Benedikt Breinbauer
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    Google moves to a "more open beta" in their Explorer Program and makes google glass available for everyone in the US for USD 1,500: https://plus.google.com/u/0/+GoogleGlass/posts/...

    Does that count as retail availabilty in the US?

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    • Hubertus Hofkirchner
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      This article also distinguishes between the Explorer Program and general availability of a final product.

      http://www.droid-life.com/2014/06/09/att-news-g...

      1 year, 1 month ago
    • Florian Harth
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      Although it's (theoretically) available for everyone, it seems clear that this is neither the final product nor the final price for Google Glass - so in my opinion it doesn't fulfil the judgement rule.

      1 year, 3 months ago
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Publication is overdue 2013/05/15 09:00 PDT