Research methods: Will online qualitative grow or shrink vs. online quantitative by 2020, and why?

Follow |   46
Recruiting
  1. Welcome. First, let us explain the four tasks in each question. This button will later bring you to the wiki with some background information to the question. Now please click the blue arrow > to continue.
  2. This button will show you the exact judgement rule which specifies how the question will be settled and the winner determined. You must accept the rule to unlock trading.
  3. Clicking here will open the trading section where you can then buy and sell predictions using your virtual credits.
  4. The last button will bring you to the market talk section. Try to convince other traders of your predictions with a good argument.
  5. The better your predictions are compared to other traders, the higher will be your share of the incentive.
  1. Welcome! First, please click the “book” icon to jump to a question's information wiki.
  1. Great! Now please click here to check the exact judgement rule.
  1. Now, let’s do your first trade together. Please click here.
  1. Last task: Now convince other traders of your answer to push its price.
  1. When finished, click here to proceed to the next question.
  2. Click here to return to the previous question.
  3. Click here to jump to any question directly.
  4. Continue to trade, talk, or rate before proceeding to the next question.
  • No questions for this search term
  1. This is how the question will be judged in the end, when the final outcome becomes known.
  2. This is the precise date or end of the period to which the question refers.
  3. After reading the judgement rule, please click here.
Close

§ Judgement rule

How will the final result of the question be determined?

This prediction question shall be judged by the share of spend by research method as reported by the ESOMAR GMR 2020. The result shall be the percentage of online qualitative research within the total of online research methods (i.e. online quantitative and qualitative).
Reference date: Dec. 31, 2019, 24:00 CET

Answer options

Widget Price
 Up to 5%
0.81 %
 5 - 10%
2.42 %
 10 - 15%
12.07 %
 15 - 20%
18.87 %
 20 - 25%
32.97 %
 25 - 35%
9.22 %
 35 - 50%
18.05 %
 More than 50%
5.53 %

Price trend

Transactions
  1. Study the background information carefully.
  2. Read the background information carefully, before proceeding.

Wiki article

Edit

Initial Background (GMR 2015)

Research Methods - Copyright: Venasolutions

Strong growth of online qualitative

The GMR 2015 reported a solid increase in spend on online qualitative. Defined narrowly as "online research communities" the segment nearly doubled +2% to 5% of total method spend within the stable overall qualitative research segment of 16%.

This growth growth came at the expense of traditional "group discussions & focus groups" which declined to 8% (-3%) of method spend. [1]

The rise of other research methods

The quantitative segment has shrunk to 70% of spend (-3%) which share was taken by a residual "other" research segment which has grown to 14% (+3%) consistent with the increasing advent and rise of new research methods.

Update (GMR 2018)

Overall all online research saw good growth of +5% from 28% in 2015 to 33% in 2017. Online qualitative remained steady at 5% in 2016 and grew to 6% in 2017. Hence, the share of online qualitative rose by +1.0% to 18.2%.


Online Qualitative Within Total Online Method Spend

Qual share of online 2 - Copyright: ESOMAR

  2013 2014 2015 2016 2017 2020
Total Online 26% 26% 28% 29% 33%  
Online Quantitative 24% 23% 23% 24% 27%  
Online Qualitative 2% 3% 5% 5% 6%  
Share of online qual 7.7% 11.5% 17.9% 17.2% 18.2% ???

Sources

  1. ESOMAR Global Market Research Report 2016 (GMR)
  1. Offering the reason for your trade may convince other traders to follow your opinion.
  2. Click '+' if you agree, or '–' to disagree. You get a credit for every rating you make.
  3. For each '+' the author will get +100 credits added to his trading account .
  4. If you rate a comment with "-", please reply and state your objection.
  5. Now please rate, reply, or write your own comment. Best of luck!

Reasons and arguments Analyze

Question owner:
Prediki Predictions
  • 1,481 Views
  • 22 Messages
  • 91 Transactions
This question has 46 followers