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Market research
As a key requisite for business strategy, market research gathers and interprets information about customers, markets, and competitors. The industry offers quantitative and qualitative methods.
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The ESOMAR Global Market Research Report of 2020
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Big vs. Small: What will be the combined market share of the top 5 market research firms in 2020?
36 - 38%
(
40%
)
Views:
1,858
Transactions:
62
Messages:
29
Traders:
35
USD 40
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USD 40
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USD 40
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Commoditisation: Will the global price of the online Usage & Attitude study recover or continue to fall 2016 - 2020 as an an...
-5 to -2% p.a.
(
30%
)
Views:
1,694
Transactions:
52
Messages:
10
Traders:
22
USD 40
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USD 0
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USD 40
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0%
Jobs: How many people will the market research industry employ in 2020, and why?
260,000 to 270,000
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31%
)
Views:
3,211
Transactions:
24
Messages:
5
Traders:
10
USD 40
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USD 0
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USD 40
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USD 40
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Equal opportunity: Will the share of women in market research being ESOMAR members rise or fall by 2020?
39 - 42%
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15%
)
Views:
2,933
Transactions:
31
Messages:
9
Traders:
15
USD 40
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USD 40
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USD 40
0 Cr.
Closed questions
The ESOMAR Global Market Research Report of 2020
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Industry health: Will the market research industry grow or shrink from 2016 to 2020, and why?
+1 to +3%
(
50%
)
Views:
2,282
Transactions:
127
Messages:
43
Traders:
54
USD 40
Upcoming
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USD 40
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Research methods: Will online qualitative grow or shrink vs. online quantitative by 2020, and why?
20 - 25%
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33%
)
Views:
1,862
Transactions:
91
Messages:
22
Traders:
44
USD 40
Upcoming
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USD 40
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USD 40
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Substitution: Will the importance of Big Data rise or fall until 2020?
2 - 3x
(
23%
)
Views:
1,746
Transactions:
41
Messages:
17
Traders:
25
USD 40
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USD 40
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USD 40
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Crowdsourcing: What percentage level of interest will Prediction Markets reach by 2020 compared to Market Research, and why?
5 - 10%
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31%
)
Views:
1,680
Transactions:
23
Messages:
13
Traders:
14
USD 40
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USD 40
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The ESOMAR Global Market Research Report of 2020
Latest comments
“AI-methods will accelerate marketing reseach and lower access barriers due…”
“The MR industry will become much more fragmented and the Top25 companies w…”
“Its a trend that I see only accelerating in future with emergence of AI wh…”
“In every Case the firms are going to keep their share. It's like the…”
“The fieldwork of U&A will become cheaper because of the tools we have.…”
“Similarly to the term Big Data Prediction Markets will be redefined as a s…”
“We talk more to female clients in the industry of market research, therefo…”
“New methodologies are emerging all the time so online qual is not just com…”
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